
Organic SEO is based mainly on the content of your website and refers to the natural listing of search results provided by the search engines. Google and other search engines use 'bots' to crawl a website page by page gathering information to determine which phrases are relevant and most important. The more useful your content is deemed to be by the search engines the higher it will rank and therefore perform better, driving more traffic to the site.
While there are shortcuts to the top of the search engines via pay per click advertising this is not always the best option to take. For starters this can be extremely expensive in the long run, as every single click will cost you a set amount predetermined when the ppc account is set up. Secondly organic listings receive around 75% of traffic from a typical results page, this tends to be down to the fact that ppc advertisements can look like spam which users obviously want to avoid.
Making sure that your website is built with accessibility in mind, has a good information architecture and coded properly will help with you rank and increase performance in searches. If you make your site easily accessible for the user as well as the search engines you stand a good chance of being ranked well across all the search engines.
For more information regarding any of our services or to arrange a free consultation simply send us a message or call 02920 290 080 for Cardiff and 01179 000 482 for Bristol.
Mozilla have released the first beta version of Firefox 4. The latest version of this browser will include better support for many of the new web technologies, a new add on manager, crash protection from third party plugins and accelerated hardware support.
One of the most obvious changes is that the tabs have now been moved [...]
» more
Cardiff: 02920 290 080 Bristol: 01179 000 482
