Bing Vs Google
Over the past 10 years Google has acquired quite a grip on the search engine market, leading the majority market share for quite a while now. With severe popularity and brand awareness Google has put itself in such a strong position it’s almost impossible to compete.
A few competitors including Yahoo and MSN Live search have really struggled to keep up with the dominance of Google and seen a constant decrease of user percentages and month to month growth in the last few years.
Introducing Bing
Bing is Microsoft’s freshest attempt at a search engine and is to replace Live Search and MSN Search. Since the release of the search engine there has been quite a fuss about the development and improvements Microsoft have made as it seems a real push is being made to make an attempt on the Google ‘Crown’.
New improvements such as the 3D Street View Maps which I believe is on its way out of Beta has seen richer user experience and a smoother magnification on buildings within 3D landscapes and the possibility of data mapping which allows geolocation to appear live on maps. For Example, a tweet on twitter could provide your location on the map from where you tweeted.
Take a look at the two in a comparison map search.
With such a push in development and the user experience I have also spotted quite a few differences between the two in search engine algorithms, some of which I may post about at a later date.
Overall, all of the teams work on Bing behind the scenes seems to be paying off and the popularity of Bing is ever increasing. A report from Neilsen Mega View Search on the top search providers for August shows the following:
Grid by Search Engine Watch.
As you can see Bing is really starting to gain momentum but it will be sometime before it seriously competes for the top spot, however I imagine Google are without doubt looking over there shoulder.
Related posts:
Posted By: Martyn
Hi, I'm Martyn, the Lead Designer for Web Design GM and really hope you find my existing and upcoming articles useful. Please leave comments below and I will try to respond to any questions as soon as possible.
